Why should I use UX in my projects?

Why should I use UX in my projects?

The answer to this question is simple. We can answer it with another question: Do I really care about my user’s experiences?

If we answered “yes,” we are going to use as many user experience’s methodologies as possible, because they are going to add value to our projects in many ways. User experience is not only the art of questioning and answering questions to collect answers without conditioning the final user; this is about mixing thoughts of design, development and marketing.

I will start by explaining marketing inside the experience, because, first of all, we need to know about our target audience and public. We are going to reach our potential users by doing some research and searching for results on the web; then we can make an individual and personal search. This going to give us demographics results of our users; so then we can study them with more time, one by one, making a more meticulous investigation of our product or potential service.

When talking about design, we can talk about design thinking, lean startup, and many other methodologies of design to create great user experience for our projects. But this is not everything we have to keep in mind. Designing can be harder if we haven’t done any research before. Also, for the development phase, it’s like a chain: if we didn’t do any research, it’s going to be harder to make the design, and we waste time, hours and money. If we didn’t do research and design interfaces, we’ll probably lose certain experience and esthetical details for our final users when we code the product. So, money and time will be wasted too.

Development means a lot, but it is not everything –we’re debunking myths. We need to understand the position of the developers in every single project, because the code is going to change. Variables and algorithms are going to be in the game, and many hours of coding too. Understanding the experience before starting coding is very important for your budget. We can lose our investment and diverge the project if we don’t know what the user really wants and how the user is going to consume it.

Are the designers part of the research of marketing to reveal our consumers demographical statistics? If the background of the coworker is broad in knowledge, he/she is going to work in the project from the begging; so, this is fundamental to avoid wasting time when accounting for the research and market extent to our designers. If we have, as a team or company, broad background inside marketing and design, it is going to be easier for the people in the project to accomplish the different phases in time.

The teams must work together as an all-terrain team to accomplish the client’s projects, surpass expectations, pass from the project leader to the project manager, from the technical leader and so on.

So, why should we apply user experience in our projects? We need to use it because we could never know what our users want if we have never talked with them before.

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Juan Manuel Jacinto
I am a Multimedia Designer from La Plata, Buenos Aires, Argentina. I was born on May 10, 1994 and I have vast working experience in the digital area. Head of UX/UI & IxD and Founder of Brailling: a launcher for Android, which is included in the industry of mobile accessibility and telephony. Team Leader of UX & UI at Arkano Software.